Sake Secret Brand & Crowdfunding Campaign

Client
Sake Secret
When
Fall 2022
Responsibilities
  • Designed and executed marketing strategy
  • Wrote copy for social, email, and web
  • Built and managed email list
  • Edited campaign video
  • Designed print and digital materials
  • Coordinated launch party
Project

Grow brand awareness and raise funds for Los Angeles County’s first brick-and-mortar sake retail shop. Increased social media followers and email subscribers by over 400%. Funding reached over 128% of goal.

Sake Secret Kickstarter video thumbnailPlay Video

View Campaign on Kickstarter

Sake Secret - Postcard (front)

Sake Secret - Postcard (front)

Sake Secret - Postcard #2 (back)

Sake Secret - Postcard #2 (back)

Sake Secret - Postcards

Sake Secret - Postcards

Sake Secret - Mailchimp Newsletter Top

Sake Secret - Mailchimp Newsletter Top

Sake Secret - Mailchimp Newsletter Content

Sake Secret - Mailchimp Newsletter Content

Sake Secret - Kickstarter Successfully Funded

Sake Secret - Kickstarter Successfully Funded

Sake Secret - QR Code Table Tents

Sake Secret - QR Code Table Tents

Sake Secret - Instagram Reel

Sake Secret - Instagram Reel

Sake Secret - Postcard #1 (back)

Sake Secret - Postcard #1 (back)

Sake Secret - Website Homepage

Sake Secret - Website Homepage

Read Campaign Email on Mailchimp

Watch Reel on Instagram