Luther Burbank Savings – Deposit Raise Product Campaign

Company
Luther Burbank Savings
When

Q2 2022

Responsibilities
  • Devised the marketing strategy
  • Named the products
  • Wrote all copy
  • Designed all visuals
  • Coordinated ad placement
  • Purchased print and digital ad space
  • Cross-sold to current customers
Project

Sell five products to retail and business banking audiences. Surpassed ad generated deposit growth goal by over 200%.